George is a former realtor who was just looking for a better way to market his brand and listings online. He started going to every tech, marketing, and social media training class he could find to learn how, but unfortunately there is no shortage of “real estate marketing gurus”. When it became clear that he wasn’t going to learn anything from the “gurus”, he decided to go outside of the real estate industry and learn about digital marketing from the actual practitioners who have built businesses with it. He then took this knowledge he had learned and applied it to his own brokerage and real estate business. He now shares and speaks about the marketing work he has implemented and has built a business training other realtors how to market their brand and listings online.
On this episode George shares these strategies which include how to spot real estate marketing trends, buyer-behavior patterns, building a brand as a broker, pre-marketing fix and flips, and hot new technologies like virtual staging and Matterport.