#2 - ADVANCED MARKETING TECHNIQUES TO SELLING YOUR HOUSE FAST WITH REAL ESTATE MARKETING GENIUS, GEORGE "EL GUAPO" CUEVAS
By Ricardo Rodriguez & Matthew Mesick

On Episode #2 of the Profits Over Wages Podcast, we interview George “El Guapo” Cuevas — real estate marketing genius and host of The Margaritas & Real Estate Marketing Show.

George is a former realtor who was just looking for a better way to market his brand and listings online. He started going to every tech, marketing, and social media training class he could find to learn how, but unfortunately there is no shortage of “real estate marketing gurus”. When it became clear that he wasn’t going to learn anything from the “gurus”, he decided to go outside of the real estate industry and learn about digital marketing from the actual practitioners who have built businesses with it. He then took this knowledge he had learned and applied it to his own brokerage and real estate business. He now shares and speaks about the marketing work he has implemented and has built a business training other realtors how to market their brand and listings online.

On this episode George shares these strategies which include how to spot real estate marketing trends, buyer-behavior patterns, building a brand as a broker, pre-marketing fix and flips, and hot new technologies like virtual staging and Matterport.

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SHOW NOTES & LINKS
00:52 - How George got started in marketing and how he made the transition from broker to marketer
02:25 - On foreseeing a market change and taking advantage of it when it is about to happen
03:15 - George’s experience as a broker post the crash of 2008
05:15 - When George started to focus more on marketing & what indicators he followed to spot the trend on the upcoming market change
05:30 - Spotting real estate market trends
09:01 - Where the first showing takes place now
11:50 - How and when George started his new marketing company and listings marketing platform
13:00 - What is George's "Listings marketing platform"
14:50 - Buyer behavior patterns
18:25 - Best time to post and start marketing a house as an investor
20:10 - Pre-marketing fix and flips
21:10 - Premier agent account with Zillow & why it's a must have
23:05 - Where people are actually looking online for listings
23:10 - Websites that are getting most looks
23:50 - Offline marketing strategies
26:05 - Marketing systems for brokers
28:05 - Building a brand as a broker
29:25 - Why it pays to do professional pictures for listings
30:00 - On providing a great service
31:42 - Photography tips
33:35 - What separates a great Realtor & an average Realtor
35:00 - What is Matterport technology & why it's the next big thing
41:05 - Thoughts on virtual staging vs real staging
47:30 - How to make colors pop & staging a property correctly

Website: Box Brownie
Website: Matterport
GET IN TOUCH WITH GEORGE CUEVAS

Facebook: George Cuevas
Main website: Agent Redefined
Photography website: Agent Redefined Media
COMMENTS & QUESTIONS

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Questions? We’d love to hear from you, you can email us at support@profitsoverwages.co. We’ll also answer lightning-round questions from Facebook & Instagram if you use the hashtag #AskTheProfitsOverWagesPodcast.
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