#22 - Pushing through 7 Years of No Profit to $189 Million Annually with Joseph Land
By Ricardo Rodriguez & Matthew Mesick
On Episode #22 of the Profits Over Wages Podcast, we sit down with Joseph Land - Joe’s dream was to play professional baseball, and it came true when he was drafted by the Los Angeles Dodgers in 1968. However, a torn rotator cuff quickly ended that dream and forced Joe to dream up a new one. Joe then started The Joseph Land Group and over the next 25 years grew the company from a humble beginning into the 8th largest refrigerated transportation company in North America - with 23 offices, 1,500 trucks, over 2,000 employees, and $189 million in annual sales. Since selling the company in 1994, Joe became a founding partner in LS2C Logistics, Inc and also a managing partner of JL Capital Group - a company whose core investments include transportation, financial services, nutrition, energy technologies, real estate, and software technology among other businesses. Joe is also an avid nutrition and fitness buff and can still beat any 20-something in a push-up contest.

On this episode we talk about, taking a company from humble beginnings to $189 million in annual sales, building your own dream, mentoring, and what is stopping most people from reaching their full potential.

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On this episode you will learn about:

- About Joe Land, his background and upbringing
- Proving people wrong and being drafted #4 by the Dodgers
- Joe talking about starting his first business with a loan of $50,000 and turning that into a business that generated $189 million in sales in 1994
- What Joe is up to now
- What Joe looks for when investing in a company
- Building your own dream
- Ricardo talking about Richard Branson’s book The Virgin Way
- Skills that translated from being a professional sports player into the business world
- Disrupting an industry
- How it took Joe 7 years to make a decent salary
- City Summit in LA
- Seeking council vs opinion
- Hardness the power of your thoughts
- Everyone running their own race - Joe talking about mentoring other entrepreneur
- Matt talks about his experience being surrounded by successful people doing what they love
- Joe talks more about mentoring and what is stopping people from reaching their potential and/or taking their business to the next level
- Finding the right mentor, someone who’s actually done it

Question round
- How do you stay motivated?
- What was your first business idea and what did you do with it?
- To what do you attribute your success?
- What habits helped make you successful?
- If you got the chance to start over, what would you do differently?
- What living or dead person, other than family members do you most admire?
- What is one thing that you find to be true that most people would disagree with?
- Do you have a favorite failure? Is there one that set you up for a future success?
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